Portfolio

SMS and Email Automation

Collaborated with cross-functional teams to develop and execute successful email marketing campaigns, resulting in a 37% increase in donations and a 20% increase in open rates for non-profit Wesley Mission.
Collaborated with designers to create visually appealing email templates, resulting in 10% increase in conversions for jewellery brand client.
Analysed email performance metrics and implemented A/B testing strategies, resulting in a 30% increase in overall campaign effectiveness for Aged Care client.
Expertise in developing and executing email marketing campaigns end-to-end.
Strong understanding of customer segmentation strategies and automation flows.
Ability to create visually appealing email templates and landing pages.

Develop, assemble, and publish content updates to various non-profit and event clients websites using WordPress, SquareSpace, Wix and Contensis content management system. Resulting in 32% increase in returned website traffic for WordPress client.
Conduct meticulous testing and QA of new content and functionality from development through go-live on mobile and desktop devices resulting in 95% bug-free website updates for new website rollout of wesleyretirementliving.org.au
Identify and suggest platform or functionality builds to improve the user experience on websites resulting in increased user engagement by 15% for https://yourebeingplayed.wesleymission.org.au/

Collaborated with various departments in Musk Events and Rebel Gem to maintain a consistent brand identity and voice across all marketing channels
Created brand experiences to engage audiences and help convert brand awareness to brand loyalty
Contributed to the development and refinement of brand strategies and creative direction
Created brand guidelines and developed new brand identities for independent clients

Developed comprehensive social media strategies to increase brand awareness, prompt engagement, and drive traffic to company websites
Managed implementation of social media strategy for Wesley Mission which seen an increase in followers by 26% between 2022-2023, and an increase in CTR for Musk Events of 62%.
Used social media analytics to follow progress, create weekly/monthly reports and make data-driven decisions, using Google Looker Studio to create self-serve reports.
Extensive knowledge of Facebook, Instagram, Tik Tok, Twitter, Pinterest, Linkedin, YouTube, Snapchat and Vimeo.

Developed comprehensive paid social strategies to increase lead generation, unprompted brand awareness, and drive traffic to websites for Wesley Mission and Musk Events.
Worked with designers to create custom ad assets for targeted traffic ads on Facebook and Instagram that seen a 9% CTR for Foster Care campaigns.
Used Meta and Google Analytics to follow progress, create weekly/monthly reports and make data-driven decisions
Paid advertising strategies across Meta, LinkedIn, TikTok and YouTube.

Responsible for day-to-day campaign planning, implementation, budget management, performance review, and optimization of paid search marketing campaigns for clients, inclusive of a 23% CTR for Aged Care client.
Enhanced campaigns through testing with ad copy, creative, landing pages, and keyword optimization.

Public relations, internal communications, blogs and storytelling.
Connected with influential media outlets, journalists, bloggers, and other influencers to tell brand stories.
Worked with reporters and producers to facilitate incoming press inquiries for an anti-gambling campaign in NSW.
Experienced in crafting stories and pitching to ideal media channels.
Utilize digital PR tactics for content marketing.

Digital copywriting and proofing online assets such as web pages, social posts, online brochures, email and SMS marketing, paid advertising copy, news articles and press releases.
Using SEO tools such as SEMRush, Google Search Console and Neil Patel to create search engine optimised content for top page result content.
Short form and long form digital content, increasing open rates of Wesley Mission emails by 32% for non-donaiton emails and 28% for community focused content.