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Expertise

  • Digital Project Management

  • Marketing Strategy

  • Brand Management

  • Creative Direction

  • Graphic Design

  • Content Creation

  • Content Marketing

  • Paid Search Marketing

  • Digital Advertising

  • Paid Social Media

  • Organic Social Media 

  • Copywriting

  • User Experience

  • Guerilla Marketing

  • Event Planning

  • Public Relations

  • Email Marketing

  • SMS Marketing 

  • Web Management

  • Team Management, Recruitment and Training

Skills

  • Facebook, Instagram, YouTube, X, LinkedIn

  • SEO / SEM / PPC 

  • Facebook Business Manager, LinkedIn Ads Manager, Google Ads

  • WordPress, Joomla, Contensis, SilverStripe, SquareSpace, Wix

  • MailChimp, MelonMail, BrandMail

  • Google GA4, Google Tag Manager, Google Analytics, Google Locker Studio, Google Search Console

  • Microsoft Dynamics

  • SEMRush / MOZ

  • HootSuite, SproutSocial, AgoraPulse

  • HotJar

  • JotForm, GravityForm, ThankQ

  • Microsoft Suite

2023 - Present

Freelance Digital Marketing Specialist

  • Branding - contributing to the development and refinement of the brand strategy and creative direction, including brand guideline development and brand audits

  • Strategy - ideated creative campaigns and new growth strategies for Events business, for a specific music event using an omni-channnel approach

  • Planned and executed all digital marketing, including SEO, paid search, paid social, organic social, email, strategic partnerships, reporting and more

  • Acquisition - accelerating sales pipeline by driving customer acquisition, retention, and ultimately revenue through a variety of inbound and outbound marketing tactics for B2B and B2C audiences

  • Researching and monitoring keywords to guide SEO, content marketing, and site optimisation initiatives

  • Organic social - designing, building and maintaining social media presence

  • Reporting - measuring and reporting performance of all digital marketing campaigns to assess against goals

  • Identifying trends and insights to optimize spend and performance
 based on findings

  • Utilising strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

  • Copywriting for a wide variety of projects including web, social, email and text.

2018 - 2023

Team Leader, Digital Operations
Wesley Mission 

  • Project management - ongoing management and optimisation of key business digital projects (e.g. website redevelopment), content strategies across all digital channels, SEO management, and implementation

  • KPI reporting - providing quality stewardship, including regular reporting, across the allocation of activities and resources to support the delivery of Wesley Marketing and fundraising services within agreed KPIs

  • Team management - team recruitment, training and development, creating a team culture of openness, resilience and trust to align with achieving goals of the wider marketing team

  • Vendor management - working with digital agencies and partners on a campaign basis, project owning Request For Quote processes and vendor selection, in particular for web redevelopment, SEM support, and new digital platforms

  • Stakeholder digital workshops - hosting persona mapping workshops and digital campaign planning sprints with stakeholders to support digital activity and strategies to achieve KPIs

 

Milestones: 

- Collaborated with cross-functional teams to develop and execute successful email marketing campaigns, resulting in a 37% increase in donations and a 20% increase in open rates 

- Moved Foster Care recruitment and engagement activity to completely digital, introducing a continous always-on paid social campaigns, CRM integration, PPC and sophisticated email journey, resulting in 62% increase in lead generation

- Increased business buy-in and trust of digital marketing tools, with $200K increase digital advertising commitment across portfolios between 2022-2023, inclusive of Meta, YouTube, Google and livestreaming platforms. 

​

Role progression at Wesley Mission:

Digital Content and Knowledge Officer | May 2021 – Dec 2021

Digital Marketing Officer | Apr 2019 – May 2021

Digital Lead - Crisis Management secondment | Mar 2020 – Jul 2020

Content Producer (Contract) | Oct 2018 – Nov 2018 & Jan 2019 – Apr 2019

2017 - 2018

Communications and Content Producer (Contractor)
HammondCare

  • Project management – managing end-to-end marketing projects from internal client briefs through to project sign-off

  • Copywriting and proofreading – writing for external and internal audiences, creating digital and print copy including news and blog stories, brochures and promotional collateral, and web updates

  • Web development and CMS management – managing a new website build with an external web development agency and undertaking content migrating from Adobe Business Catalyst to Joomla CMS system

  • Managing internal and external designers – coordinating the design team and managing workflows

  • Supplier relationships – working with an array of external suppliers to coordinate printing, merchandising and invoicing payments.

​

Milestones - 

- Secured 73% of all ticket sales to International Dementia Conference via digital advertising across paid and organic digital strategies, with a large focus on lead-gen campaigns on Facebook and Google

- Project owned the new website migration and development, with in-depth stakeholder liaising and sign offs

- Grew social channels collectively by 39% within 10 months. 

2016 - 2017

Internal Communications Officer
Royal Holloway, University of London 

  • Content creation - creating targeted content to reach students and staff through social media, email marketing and YouTube videos to disseminate University communication. Channels used include Facebook, Twitter, Instagram, Snapchat, MailChimp and website posting

  • Digital copywriting - writing engaging for a wide range of audiences and building networks to surface, share, and celebrate success stories and achievements

  • Intranet content migration and building - migrating from WordPress to Contensis CMS system, and managing the build of two new intranets for staff and students

  • Filming and editing videos - using Adobe Premiere Pro for campaign and messaging support on a weekly basis.

​

Milestones - 

- Increased intranet traffic by 57% through content creation of blogs, articles, user-generated content and CTR from redesigned weekly email communications

- Grew Snapchat users by 72%, and created channel-specific content strategies aligning with brand guidelines and tone of voice. 

Work
Experience

Education

BSc Management with Marketing

Royal Holloway, University of London 

First Class Honors 

Other qualifications 

  • First Aid HLTAID011 Certificate

  • Leading with Emotional Intelligence (AIB)

  • Google Ads (Display/Search/Video) Certified

  • Cert III & IV Personal Trainer

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